Wrap up: Prebid Summit 2023 in New York
This year’s programmatic advertising event showed once again that programmatic is by no means out of the question. The “cookieless future” continues to keep the industry in suspense because many are not yet prepared for it. It is important to now establish trust in first-party signals and content quality. Because good content is very important. […]
Navigating the Fragmented Market of Retail Media: Understanding Different Perspectives and Looking Ahead to the Future
Retail media is currently considered one of the strongest growth areas in advertising. Different market participants can completely talk past each other when they discuss it. Because terms are interpreted differently and the market is fragmented. Standards are often missing and a lot is still done by hand. However, the potential seems great, so these […]
Data expert Frank Plähn is to expand audience targeting for Smartclip – ADZINE
“I am delighted to welcome an excellent data expert to the Smartclip leadership team,” said Thomas Servatius, CEO of Smartclip. “Frank Plähn’s expertise in the design of effective data products for our media industry and the associated growth strategies are a crucial addition to our continued success and dynamism. He has a particular talent for […]
Yahoo acquires 25% of Taboola for an exclusive native advertising partnership – ADZINE
“Yahoo is a pioneer of the Internet and represents one of the largest, most trusted and progressive publishers in the world,” said Adam Singolda, founder and CEO of Taboola. “Everywhere I look, I see dizzying growth opportunities for both: native to e-commerce, video, header (display) offerings, and more.” The partnership is a win-win and will […]
Sponsored Post: Effective Use of Email Signatures for Marketing – ADZINE
— – We live in an age of “marketing noise”. Businesses have to fight harder than ever to win new customers and keep existing customers. All marketing efforts are aimed at making a good first impression and standing out from the competition in an increasingly competitive market. The stronger, the better! – – But consumers […]
Movement in the German contextual marketplace – ADZINE
Info professional Emetriq would make its contextual engineering obtainable by means of the US advertising and marketing platform The Trade Desk. Both equally experienced labored jointly just before, so the targeting segments of the Telekom branch could presently be booked on the Desire Aspect System (DSP). But the contextual product is new listed here. Emetriq’s […]
Standing Quo Participation Expenses: Consent Is dependent on Marketplace – ADZINE
We needed to know precisely why various sectors have this sort of diverse consensus rates and so we took a closer glimpse. To do this, we analyzed more than 1,000 consent administration platforms (CMPs). Following our assessment, we know that the regular consensus amount is all around 72%. In other words and phrases, additional than […]
Quantcast opens a developer location in Berlin – ADZINE
“I am very pleased that Quantcast is now opening a location in Berlin in addition to the existing developer hubs in San Francisco, Seattle, Dublin and London,” says Sara Sihelnik, DACH boss at Quantcast. “The new developer hub in Berlin provides our software engineers with the infrastructure and connectivity they need to take Quantcast’s technology […]
Magnite trades CTV inventory from Rakuten TV – ADZINE
“We are very excited to be working with Magnite to provide brands with access to Rakuten TV inventory across their existing CTV operations in Europe,” said James Collins, SVP Media, Rakuten Advertising. “Our collaboration shows that the development of programmatic CTV advertising is proceeding rapidly.” The video-on-demand (VOD) platform Rakuten TV is initially using Magnite’s […]
Aida Cruises goes on a long journey with initiative | Special | German Media Prize 2021
Pitch success for Initiative Media: The media agency secures the performance marketing and AdTech consulting accounts of the cruise operator Aida Cruises together with the network-internal performance agency Reprise. In the context of the tender, the Hamburg-based company was able to prevail against local competition and global networks. In doing so, Initiative is expanding its […]