It was only at the beginning of the year that Magnite separated off a section within its supply side universe and launched Magnite Streaming. The company wants to offer advertisers access to CTV and OTT inventory, audience targeting functions and real-time reporting from a single source with Magnite Streaming. This specialized sales platform is now … Read more
“I am delighted to welcome an excellent data expert to the Smartclip leadership team,” said Thomas Servatius, CEO of Smartclip. “Frank Plähn’s expertise in the design of effective data products for our media industry and the associated growth strategies are a crucial addition to our continued success and dynamism. He has a particular talent for … Read more
“Yahoo is a pioneer of the Internet and represents one of the largest, most trusted and progressive publishers in the world,” said Adam Singolda, founder and CEO of Taboola. “Everywhere I look, I see dizzying growth opportunities for both: native to e-commerce, video, header (display) offerings, and more.” The partnership is a win-win and will … Read more
Info professional Emetriq would make its contextual engineering obtainable by means of the US advertising and marketing platform The Trade Desk. Both equally experienced labored jointly just before, so the targeting segments of the Telekom branch could presently be booked on the Desire Aspect System (DSP). But the contextual product is new listed here. Emetriq’s … Read more
We needed to know precisely why various sectors have this sort of diverse consensus rates and so we took a closer glimpse. To do this, we analyzed more than 1,000 consent administration platforms (CMPs). Following our assessment, we know that the regular consensus amount is all around 72%. In other words and phrases, additional than … Read more
“I am very pleased that Quantcast is now opening a location in Berlin in addition to the existing developer hubs in San Francisco, Seattle, Dublin and London,” says Sara Sihelnik, DACH boss at Quantcast. “The new developer hub in Berlin provides our software engineers with the infrastructure and connectivity they need to take Quantcast’s technology … Read more
“We are very excited to be working with Magnite to provide brands with access to Rakuten TV inventory across their existing CTV operations in Europe,” said James Collins, SVP Media, Rakuten Advertising. “Our collaboration shows that the development of programmatic CTV advertising is proceeding rapidly.” The video-on-demand (VOD) platform Rakuten TV is initially using Magnite’s … Read more
“We are very excited to be entering this new phase of collaboration with Facebook,” commented Mark Zagorski, CEO of Doubleverify. “With this partnership, we are adding value to the global brands that we serve across the Facebook ecosystem. You now benefit from an advertising environment that is even more secure in terms of brand safety … Read more