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Sydney Sweeney Addresses ‘Genes’ Controversy in Commercial

by Rachel Kim – Technology Editor

Sydney Sweeney Addresses Controversy Over Jeans Commercial, Condemns Division

Published: January 26, 2024

Sydney Sweeney has broken her silence regarding the backlash surrounding a recent commercial for jeans, directly addressing accusations of racial undertones. The controversy stemmed from the tagline ‘Sydney Sweeney Has Great Jeans’, which some critics interpreted as a deliberate play on the word ‘genes’, implying a problematic racial message.

Sweeney, known for her role in the HBO series Euphoria, expressed her surprise at the intensity of the reaction and stated she would elaborate further in an upcoming interview wiht an American magazine. However, she didn’t wait for that interview to issue a clear statement.

“I don’t support the opinions that some people decided to attach to the campaign,” Sweeney said.”Many have placed motives and labels on me that are simply not true. Anyone who knows me knows that I always try to bring people together. I am against hatred and division.”

The actress explained that her initial instinct was to remain silent, as she had done with previous publicity, both positive and negative. However, she ultimately decided that silence would only exacerbate the division. “I realized that my silence on the issue was increasing the division, not reducing it,” Sweeney stated.

Looking ahead,Sweeney expressed a desire for a more unified approach in the new year. “I hope the new year brings more focus on what unites us, rather than what divides us,” she concluded.

Context and Background

This controversy highlights the increasing scrutiny faced by celebrities and brands regarding possibly insensitive messaging. The speed at which criticism can spread on social media often necessitates a swift and direct response, as seen in Sweeney’s case. The incident also underscores the importance of careful consideration of wordplay and potential interpretations in advertising campaigns.

Frequently Asked Questions

What was the controversy about?
The controversy centered around the tagline of a jeans commercial featuring Sydney Sweeney, ‘Sydney Sweeney Has Great Jeans’, which some interpreted as a racially insensitive play on the word ‘genes’.
What did Sydney sweeney say in response?
Sweeney stated she does not support the opinions attributed to the campaign and that the motives assigned to her are untrue. She emphasized her commitment to unity and opposition to hatred and division.
Where can I read more about this?
Further details will be available in Sydney Sweeney’s upcoming interview with an American magazine. (Link to be added when available)

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