“More than cheese and chocolate”
The Swiss consulate in New York has published a video extolling the benefits of Swiss inventions for the daily lives of city dwellers.
–Innovations, design, architecture… The influence of Switzerland can be found all over New York.
Swiss Consulate in New York
Switzerland enriches and improves the lives of New Yorkers, and not only thanks to cheese and chocolate, says the Swiss Consulate in New York on Twitter.
In a video titled “A Day in the Life of a New Yorker”, a woman dresses her daughter in the morning, works on her computer, then puts on her sneakers for a jog in the streets of the metropolis. The common thread throughout the day? Swiss inventions that populate his daily life: velcro shoes, zippers, wireless computer mouse, Swiss Army knife, hydroalcoholic gel …
The genius of the Helvetians does not stop there. Who invented the graphic identity of New York taxis? Swiss Claudia Christen. The design of the George-Washington Bridge? His compatriot Othmar Ammann. The Helvetica font, used in the New York subway? Max Miedinger, Switzerland too.
These decades of Swiss inventions that have crossed the planet promise an equally bright future. The mother and her daughter end their day with their heads in the stars and their eyes on la start-up lausannoise ClearSpace, who wants to clean up space from 2025.
Arnaud Mittempergher has been a web journalist since 2019 and joined “24 heures” and the “Tribune de Genève” in February 2021. After a bachelor’s degree in Social Sciences and History and Aesthetics of Cinema at the University of Lausanne, he obtained his master’s degree at the Academy of Journalism and Media of the University of Neuchâtel.
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