Farewell to Susanna Avesani Pinto. A pioneer of fashion buyers, an icon in Milan and very famous in the most famous international squares of the fashion system, she died at the age of 66 due to anaphylactic shock provoked by sting of a wasp.
Who was Susanna Avesani Pinto
Avesani Pinto had made his debut at a very young age already in the early ’70s, founding his company, Avesani srl in 1979, and coming to work with great big names, from Harrods and Henri Bendel to The Taubman Company.
Personal friend of Gianni Versace, Giorgio Armani and the Missoni family, experienced the birth of the success of Italian fashion in the world.
The famous fashion consultant was stung by a wasp while she was with her husband in the pool, in the house of Castell’Arquato, in the province of Piacenza. The woman immediately felt ill, until she lost consciousness and went into cardiac arrest. Despite the speed of relief, she was taken to intensive care but passed away shortly after.
Instagram/Susanna Avesani Pinto
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Avesani srl
The company she founded, Avesani srl, has worked with for many years Christina Ong in the negotiation of franchising agreements in Asia for its Club21 group in Singapore, with brands of the caliber of Giorgio Armani, Emporio Armani, Bulgari and Marni in the United Kingdom and Southeast Asia.
The company also specializes in discovery of new brands, in purchasing management, in research in the fashion sector and in the development of private labels.
The husband, Silvio Pinto, son of Aldo Pinto, married to the stylist Krizia, immediately wanted to remember his wife’s extraordinary skill in making Made in Italy known all over the world. “A special woman with a great human charge, whose sudden disappearance left a deep shock on long-time friends like Santo Versace, who considered her to be part of the family,” her husband told MFF in an interview.
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