Survey Proves, Many Indonesians Shop Online During …

JAKARTA – AppsFlyer, company attribution global, today launched shopping report they are titled The State of Shopping App Marketing 2020 Edition. (Also read: Sold for Rp.33.9 million, Samsung brings the luxury of the Galaxy Z Fold2 to Indonesia)

In the report, the session level in-app (time spent user in one application) for categories e-commerce and shopping recorded an increase of up to 70% in the period February-June 2020. This coincides with the enactment of the Large-Scale Social Restrictions (PSBB) policy in Indonesia.

The report also highlights the COVID-19 pandemic which is the biggest factor in the increase in App Install Ad Spend in the Asia Pacific region. Its value reached USD800 Million in the first semester of 2020.

Ronen Mense, Managing Director and President of AppsFlyer APAC, said the global pandemic has triggered many consumers to spend their time and money on shopping apps. “Even though the situation is overshadowed by an economic recession with rising unemployment rates, consumers around the world tend to reduce their direct visits to shopping centers and shops. They are increasingly turning to the shopping method. online especially via devices mobile, “Said Mense, Monday (21/9/2020).

This report also predicts that the 11.11 period in 2020 will experience an increase following last year’s strong performance. Application installation ecommerce and shopping reached peak demand in November 2019. The percentages reached 6.7% and 6.5% respectively.

The calculation of the State of Shopping App Marketing 2020 APAC from AppsFlyer includes 750 Shopping1, eCommerce2, and Marketplace3 apps, 1.5 billion non-organic installs and 9 billion conversions retargeting at 80 billion sessions. It provides in-depth information on the main trends from January 2019 to the end of June 2020.

Mense added, this year is very important for marketers to prepare specific strategies and ensure consumers can search, find, and shop within their applications rather than switching to other alternatives. “In terms of conveying messages, it must also be considered because there is a need for a balance between empathy and shopping pleasure, at the same time,” he said.

In Asia Pacific, he continued, the demand for applications e-commerce and shopping soared over the period lockdown. In Indonesia alone, there are an average of six applications per app user shopping in April 2020.

“We estimate this figure will continue to increase with the period 11.11 in November and the holiday season in December and January,” said Mense.

During the first half of this year and in the middle of the period lockdown Due to COVID-19, the Asia Pacific region is experiencing growing interactions online. Where marketers saw an increase in retargeting and activity user acquisition.

In Indonesia alone, Android users experience a surge in conversion rates retargeting 2.3x between January 2019 (3.5%) and June 2020 (7.9%). As well as conversion retargeting by 50% between January and February 2020.

Peak conversion spike retargeting occurred in May (8.1%) – June (7.9%) which exceeded the Q4 period by 36%. Indonesia experienced a 40% drop in non-organic installs between October 2019 (6.2%) and January (3.7%). However, there was a slow increase towards April (4.4%) but then increased quite drastically by 15% in May (5.7%).

The COVID-19 pandemic as a whole has driven app growth in Asia Pacific as seen from the growing interest in apps shopping. Usually used by customers to buy products or just ‘window shop’.

Before the pandemic, in Asia Pacific there was a growth of 28% in session numbers in-app, between July 2019 (5%) and December 2019 (6.4%).

Likewise with Indonesia which experienced a surge in sessions user by 70% during the discourse period of the implementation of the PSBB in February 2020 (5.2%) to Ramadan in May 2020 (9.1%) which made more people shop for their families. This figure was reduced to 8.1% in June 2020 when Indonesia entered the transitional PSBB period. (Also read: Covid-19 Emergency, Muhammadiyah Asked the DPR to Postpone the Job Creation Bill)

Between July 2019-November 2019, this report also shows an increase in app installs e-commerce 17% during the holiday season in Asia Pacific. With application installation shopping general is more desirable than application marketplace.

During the 11.11 period in November 2019, Indonesia experienced an average purchase price per user in the application shopping grew by 40% between September (4.10) and November 2019 (5.77). Further growth is expected during the shopping festival online 11.11 in November 2020, when in the same period last year applications also reached their highest peak demand.

Additional Findings of the AppsFlyer Report
In Indonesia, there was a 40% growth in average purchases between September (around 4%) and November 2019 (5.77%). With the period 11.11 being an important day for shopping in the region.

– .