Superstar Rihanna will host the ever-spectacular Super Bowl halftime concert next February, the site reveals this Sunday. The Hollywood reporter. “IT’S ON” (“Let’s go!”), Tweeted Apple Music, the main sponsor of this show with a huge audience and immense financial impact. She specifies that “Rihanna will be on stage” on February 12, 2023 in Glendale, Arizona, during the final of the American football championship, the most watched event on television in the United States.
The singer of “Umbrella” and “Diamonds” confirmed the information on her Instagram account, sharing a photo of a simple oval balloon that she raises at a safe distance.
The shot was taken from the NFL American Football League. This event will mark his return to the limelight of the music scene.
A musical career on hold
Rihanna, born Robyn Rihanna Fenty, has kept the mystery for years about the release of her next album. The Barbadian singer, the richest in the world with an estimated fortune of $ 1.7 billion, had put her music career on hold since she released her latest opus of lei Anti di lei in 2016.
Using her fame, she launched lingerie, makeup brands. She owes her fortune to his dazzling success in the world of fashion and cosmeticsthanks to its Fenty Beauty brand, 50% owned by LVMH (also owner of Le Parisien).
He will succeed Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem. These rap legends had, during last February’s “halftime show”, chained the essential titles in an impeccably choreographed show.
A show produced by Jay-Z
The big interval concert has been produced since 2019 by the Roc Nation group, founded by New York rapper and now wealthy businessman Jay-Z. Apple Music for its part announced in September that it would become the concert’s main sponsor, ousting Pepsi.
In 2021, Canadian artist The Weeknd hosted the interval show, following Jennifer Lopez and Shakira in 2020.
The biggest stars took to the stage during the Super Bowl, like Michael Jackson, U2 or Madonna. The event also had its scandal when, in 2004, Janet Jackson’s naked breasts appeared on the screen after a too vigorous gesture by her partner on stage Justin Timberlake.
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