Sun TV Network Reports Slight Revenue & Profit Dip Amidst Advertising Slowdown,Expands Cricket Portfolio
Chennai,India – August 7,2025 – Sun TV Network,one of IndiaS largest broadcasters,today announced a modest decrease in consolidated revenue and profit for the quarter ending June 30th. The results reflect ongoing pressure on advertising income due to cautious spending by businesses navigating macroeconomic challenges. Simultaneously, the company revealed a meaningful expansion of its cricket holdings with the acquisition of an English franchise.Sun TV’s consolidated revenue for the quarter totaled ₹1,257 crore, a 1.5% decrease from ₹1,276 crore reported in the same period last year. Earnings Before Interest, Taxes, Depreciation, and Amortisation (EBITDA) fell 13% to ₹617 crore, compared to ₹706 crore in Q1 of the previous fiscal year. Profit After Tax also experienced a slight decline, dropping 3% to ₹529 crore from ₹547 crore.
The primary driver of the revenue dip was an 11% year-over-year decrease in advertising revenue, falling from ₹324 crore to ₹290 crore. The company attributed this decline to a challenging macroeconomic environment and conservative advertising budgets among its clients.However, Sun TV demonstrated resilience in its subscription business. Domestic subscription revenues grew by 10%, reaching ₹470 crore, up from ₹426 crore in the first quarter of last year, despite the ongoing shift of pay-TV viewers to video streaming platforms.
About Sun TV Network:
Established as a leading media conglomerate, Sun TV Network operates a diverse portfolio of satellite television channels broadcasting in seven languages: Tamil, Telugu, Kannada, Malayalam, Bangla, Marathi, and Hindi.Beyond television,the company maintains a nationwide network of FM radio stations. Sun TV has strategically diversified into sports and digital entertainment, owning the Indian Premier League (IPL) franchise SunRisers Hyderabad and SunRisers Eastern Cape, a team participating in Cricket South Africa’s T20 League. The company also operates Sun NXT, its own over-the-top (OTT) streaming service.
Cricket Franchise Performance & New Acquisition:
Income from sun TV’s cricket franchises totaled ₹473 crore for the quarter, a 4.8% decrease from ₹497 crore in the year-ago period. Corresponding costs associated with these franchises rose 8.5% to ₹256 crore, up from ₹236 crore, reflecting increased operating expenses.
Looking ahead, Sun TV has significantly bolstered its cricket portfolio. The company announced the signing of a Share Purchase Agreement with the England and Wales Cricket Board (ECB) to acquire 100% equity in Northern Superchargers, a London-based company. This acquisition, valued at £100.5 million, marks Sun TV’s entry into The Hundred, a professional 100-ball cricket competition in England.
Impairment Provision:
Sun TV also disclosed an exceptional item related to a provision for impairment in its investment in a joint venture.The impairment was triggered by the joint venture’s performance and current economic conditions, resulting in the recoverable amount falling below the carrying amount of the investment.
Shareholder Value:
Despite the quarterly challenges, Sun TV reaffirmed its commitment to shareholder returns, declaring an interim dividend of ₹5 per share (100% on a face value of ₹5).
