EFE.- The pandemic has boosted subscriptions to platforms streaming in such a way that in 2020 they exceeded 1 billion subscribers worldwide, while the box office of the cinemas fell more than 70%.
The annual report of the Motion Picture Association confirms the change in consumer habits that has fueled the coronavirus in all markets with disastrous data for theaters, which barely exceeded $ 12 billion in revenue, well below the 42,000 of 2019.
The drop of 72% was generalized in most countries, with the exception of China, where the public has flocked to the showrooms since the end of the year, with the improvement in the number of infections.
Lee: Netflix receives 35 nominations in Oscar race
In the US, the most important market for the entertainment industry, the studios raised $ 2 billion, a small portion of the 11,000 in 2019 that mainly corresponds to the first quarter of 2020.
After a year of closure, this month theaters in Los Angeles and New York, the two most populous cities in the country, opened with limited capacity.
“Despite the challenges that the pandemic has caused to the global economy, the television industry and the streaming have returned to rise to the occasion, “he said in the report. Charles Rivkin, President and CEO of Motion Picture Association.
The small screen is the other side of the coin. Platforms that mimic the Netflix y HBO have surpassed the barrier of 1,000 million subscribers worldwide with the entry of new agents into the business such as Disney, Apple and the traditional television networks of each country.
In the US, 55% of adults acknowledge that they watched more television through digital platforms and 85% of young people say they watched series and movies on mobile devices.
–
