Spotify is now competing in the social audio space with the launch of Greenroom.
While this is a new product from Spotify, it is more of a takeover of an existing app than the launch of something that has been built from the ground up.
In March, Spotify acquired Betty Labs, which has a sports-focused audio app called Locker Room.
Using the existing Locker Room code, the app received a new coat of paint and numerous upgrades to turn it into the Spotify Greenroom.
Anyone who previously downloaded the Locker Room app will see that it has now become Greenroom.
Publicity
Continue reading below
No longer aimed only at sports fans, Greenroom has a wide range of general interest groups on all kinds of topics.
Here’s more information about this new Spotify venture and how it differs from existing social audio tools.
What is Spotify Greenroom?
Greenroom allows Spotify users to join and host live audio conversations with groups of people around the world.
Publicity
Continue reading below
Users can join Greenroom with their Spotify credentials. Upon initial login, users will be guided through an onboarding process that helps the app tailor content to individual interests.
It offers the same key features as other social audio offerings, such as Clubhouse, Twitter Spaces, and Facebook’s Live Audio Rooms.
Greenroom rooms can currently accommodate up to 1,000 participants, and this number may increase as the application evolves.
Spotify’s new app isn’t just a clone of other social audio tools. There are a number of unique features that set it apart from the competition.
What makes Spotify Greenroom different?
The key differentiator between Greenroom and other offerings like Spaces and Clubhouse is that live audio sessions are recorded by Spotify. All you need is a mic and a Spotify account and you’re good to go.
Live audio sessions are not recorded on other apps, which has put Clubhouse in hot water for moderation issues.
Another unique feature is a live text chat where users can participate while listening to others talk.
This is similar to streams on YouTube and Twitch, where users can chat with each other while watching the live video stream.
Publicity
Continue reading below
Spotify is promoting the use of Greenroom with the launch of a “Creator Fund” that helps live audio creators get paid for their work. Anyone interested can register in advance.
Greenroom will evolve as Spotify learns more about how creators and listeners use the app. New programming is said to be on the way, covering topics related to music, culture and entertainment. The app is currently available on iOS and Android in 135 markets around the world.
Although the app is available worldwide, it is limited to English at the moment. Language options will expand over time.
Publicity
Continue reading below
Source : Spotify
–
