Spotify is looking for new ways to monetize podcasts. (Photo: David MG / Shutterstock)
February 22nd, 2021, 9:03 pm
No time right now?
Note: We have used commission links in this article and marked them with “*”. If an order is placed via these links, t3n.de receives a commission.
Spotify is planning new features to monetize podcasts. Among other things, a separate marketplace for podcast advertising is planned.
Spotify is planning a new platform for audio advertising in podcasts. The Spotify Audience Network is the first advertising marketplace with this focus, shared Spotify at the online event Stream On.
It is initially about advertising for Spotify’s own productions, podcasts produced via anchor and megaphone, and music supported by advertising. The project is still in the development phase, more information should be available within the next few months.
New features for existing tools
But the existing tools for advertisers are also getting new features. It will soon be possible to create and buy commercials for podcasts via the Spotify Ad Studio.
Don’t miss anything: Subscribe to the t3n newsletter!
Unfortunately, there was a problem submitting the form. Please try again.
Please enter a valid e-mail address.
Note on the newsletter & data protection
–
–
Almost finished!
Please click on the link in the confirmation email to complete your registration.
Would you like more information about the newsletter? Find out more now
–
–
The streaming ad insertion control tool will in future offer target group-specific shopping, native advertising and performance reporting.
“Ideal medium for advertisers”
“It’s no secret that podcasts have played a crucial role in the rise in audio consumption. Their intimate character makes them an ideal medium for advertisers, ”writes Spotify.
Over the past few years, Spotify has continually developed new features for podcasts. The new advertising tools round off the investments with new sources of income.
Most read
–
–
