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Soon you’ll have a new option to listen to podcasts as Spotify is working on a new program that will let people do theirs WordPress blog posts written into audio content can convert.
As Axios, the English news website, reports, Spotify works with WordPress to translate written content directly into podcasts via its podcast creation platform Anchor. This will create new opportunities to reach a larger audience with your content.
But like video, it’s not always easy to make good podcast content. Thus, providing more options to facilitate podcast listening could be another “in” for those looking to tap into the medium. At the same time, the function should give companies and creators another opportunity to test whether their audience is actually interested in hearing their content in podcast form.
Axios also reports that the Swedish music provider is planning some new podcast expansions:
“In the coming months, Anchor will allow more creators to add videos to their podcasts. These features are currently only available to music artists. Spotify will also introduce interactive tools such as polls and Q&A for podcasters using Anchor. ”
The announcement comes from Spotify’s “Stream On” showcase event, which also includes new audio quality improvements and one more Market expansion were announced.
This could open up new opportunities, especially because the audio streaming and media service provider would like to focus more on podcasts in its app in the future.
With the rising popularity of social audio apps like Clubhouse, it is clear that audio connections have a place in the modern digital world. Podcasts could be an important way to go in this regard. While these new options may not be the solution to solidifying your podcasting approach, they could be another way to capitalize on this trend and connect with a larger audience.
Those: Social Media Today
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