South Korean Samsung will present a new series of smartphones amid falling demand

The cost of the gadget in retail, according to some sources, starts at 70 thousand rubles.

Given the increased need for innovation, the IT giant is presenting three Galaxy S21 devices at once, the most advanced of which will be the Ultra model. In addition to the increased characteristics of the screen, processor, fast wired and wireless charging, the presence of several cameras, which has already become the norm, the top-end modification from Samsung will be equipped with an electronic pen – a stylus – for more comfortable control.

The global smartphone market share in the year of the pandemic fell by several percent. Experts attribute this to two factors. In conditions of instability, consumers are accustomed to limiting their spending, and secondly, manufacturers themselves set unreasonably high prices for their devices. The Belgian mobile operator mistakenly announced the cost of the new S21 ahead of time. The top model Ultra, translated into rubles, will cost more than 120 thousand rubles.

The presentation of new products will be held online and will begin at 6 pm Moscow time.

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