South American Wine Gains Traction with UK Palates, Challenging Traditional Markets
london, UK – South American wines are experiencing a surge in popularity within the United Kingdom, moving beyond value options to showcase premium quality and unique varietals. Restaurants and wine merchants are increasingly highlighting wines from Argentina, Chile, Brazil, and beyond, driven by innovative winemaking techniques and a growing consumer appetite for discovery.
The shift is evident in London’s dining scene. Restaurants like Noble Rot and Sucre are championing South American wines, offering selections that move beyond the expected.Noble Rot features a concrete-aged Malbec, a departure from traditional oak aging, noted for its “amazing purity and vibrancy.” Sucre, helmed by Executive Chef Jack Godik, focuses on the story of immigration that shaped South American viticulture, showcasing wines like structured Semillon from Patagonia and Colomé malbec from Salta.
This burgeoning interest isn’t limited to restaurant lists. Retailers are expanding their South American offerings, encouraging consumers to explore alternatives to established wine regions. Recommendations include Brazilian sparkling wine Ponto Nero Cult Brut (£17.75, greatwine.co.uk), Chilean LFE Signature Series Sauvignon Blanc (£9, Majestic), DV Catena Vineyard Designated Malbec (£22, Tesco), and House of Morande 2019 (£45, hic-winemerchants.com). The appeal extends to lesser-known grapes like Pais from Chile and white Malbec, demonstrating the diversity of the region.
