Recently, Microsoft has been in the spotlight for its alleged anti-competitive practices in the European Union. In an effort to address these concerns, the tech giant has proposed a series of remedies to alleviate regulatory pressure. However, according to inside sources, these remedies could potentially benefit only cloud streaming rivals while leaving out other competitors, sparking criticisms from industry experts. In this article, we delve deeper into Microsoft’s EU remedies and evaluate their potential impact on the streaming industry.
According to sources, Microsoft’s solutions to address the European Union’s antitrust concerns regarding its acquisition of Activision only focus on cloud gaming services, and do not mention Sony. The company has been attempting to ease the Commission’s worries about competition in the console and PC markets, and cloud game streaming services. It appears that the absence of a solution involving Sony suggests that the Commission no longer has concerns about competition in the console market. Microsoft submitted a proposal to the European Commission last week, but did not disclose its specifics. The company has reportedly offered 10-year licensing agreements for cloud gaming services to Nvidia, Boosteroid (a Ukraine-based cloud gaming provider), and Ubitus (a Japanese company). The EU competition regulator has given competitors and customers until the end of this week to provide feedback before deciding on the deal by May 22. According to sources with direct knowledge of the deal, the Commission is likely to accept such licensing agreements and approve the deal, but it is uncertain if the UK competition watchdog will accept such “behavioral” solutions.
In conclusion, it seems that Microsoft’s remedies to address anticompetitive behavior in the European Union are not as comprehensive as initially claimed. Sources suggest that the tech giant’s focus is only on its cloud streaming rivals, rather than addressing the broader competition concerns in the market. As the EU continues to scrutinize the practices of big tech companies, it remains to be seen whether Microsoft’s efforts will ultimately satisfy regulators or if further actions will be required. Regardless, this ongoing debate highlights the importance of maintaining a level playing field in the digital landscape and the need for continued efforts to ensure healthy competition in the industry.