TV plastic in new BRAVIA 8 models, marking a turning point in its circular economy commitment.">
Sony’s Earth Day innovation: Recycled TV Plastic in New BRAVIA Models
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CITY — April 27, 2025 — On Earth Day, Sony unveiled its latest innovation: incorporating recycled television plastic into its new BRAVIA 8 series, combining technological advancement with ecological responsibility. sony aims to create closed-loop production cycles, reusing materials within teh supply chain. The initiative signifies a critically important reduction in the use of virgin plastic. read on to learn more about Sony’s commitment.
Sony’s Earth Day Innovation: Recycled TV Plastic in New BRAVIA Models
Sony is taking a meaningful stride toward environmental sustainability by incorporating recycled television plastic into its new BRAVIA 8 series. This initiative marks a turning point in the company’s commitment too a circular economy.
Closing the Loop: Sony’s Circular Economy Vision
Sony is aiming to achieve complete closed-loop recycling
[[2]], a fully circular recycling system that reuses end-of-life products as raw materials for new products.
- Earth day Proclamation: On earth Day, Sony unveiled its latest innovation, combining technological advancement with ecological responsibility.
- BRAVIA 8 Series: The new 65-inch BRAVIA 8 televisions will be the first to incorporate SORPLAS material derived from the plastic of old, discarded television rear panels.
- Circular Economy Goal: This move signifies Sony’s dedication to creating closed-loop production cycles, where every material is reused within the supply chain.
SORPLAS: From Optical Discs to TV Components
SORPLAS, a fire-resistant plastic patented by Sony, was initially developed through the recycling of optical records and plastic bottles. The introduction of plastic derived from television covers presented new technical challenges.
Did you know? SORPLAS stands for “Sony Recycled Plastic.” It’s a testament to Sony’s commitment to innovation and sustainability.
- Material Variety: Television rear panels consist of a variety of plastic materials with diverse mechanical characteristics.
- Innovative Sorting System: The Sony Semiconductor Solutions Corporation developed an innovative sorting system to recognize and separate different types of plastic, nonetheless of the TV’s original manufacturer.
- Optimized Mixing: Once separated, the materials undergo a process of optimized mixing, transforming them into a new raw material suitable for producing electronic components.
Reducing Dependence on Virgin Plastic
By utilizing recycled television plastic, Sony aims to significantly reduce its dependence on virgin plastic and decrease the environmental impact associated with resource extraction and processing.
Pro Tip: Look for products made with recycled materials to support companies committed to sustainability and reduce yoru environmental footprint.
Sony has already used SORPLAS in the production of various devices. The recycling of scrapped TV plastics represents an important growth, demonstrating the feasibility of re-entering materials considered hardly recoverable
into the production cycle.
Industry-Wide Impact
The hope is that this approach will soon become a standard for the entire consumer electronics sector. Sony Electronics has joined the Consumer Technology Association Circularity Initiative (CTCI) [[3]], a voluntary industry initiative to promote circular economy.
In the future, sony aims to achieve complete “closed-loop recycling” (fully circular recycling that reuses end-of-life products as raw materials for new products) by recovering and reusing rear covers made with SORPLAS.
Sony Corporation [[2]]
FAQ: Sony’s Sustainability Initiatives
- What is SORPLAS?
- SORPLAS is a fire-resistant, recycled plastic developed and patented by Sony.
- What is Sony’s goal with SORPLAS?
- Sony aims to achieve a closed-loop recycling system, reusing end-of-life products as raw materials for new products.
- What is the CTCI?
- The Consumer Technology Association Circularity Initiative (CTCI) is a voluntary industry initiative to promote a circular economy.
