If Sony has not taken advantage of the Consumer Electronic Show 2020 to issue major revelations, it will have at least shared a new visual, that of the logo of the PlayStation 5. Very conservative in its choice, it opts for the design of its predecessors. The manufacturer explains this decision.
It was the only revelation emitted by Sony at CES 2020: the PlayStation 5 logo, finally formalized. Nothing unusual, it remains like the previous ones, which has had the gift of amusing some internet users. In the columns of Business Insider Japan, President Jim Ryan spoke about this choice. Comments, translated into French by our colleagues at JeuxActu. The idea is to maintain a uniform brand image, which is part of a certain continuity.
“It is important that the consoles are part of the continuity of the PlayStation brand. As soon as a person sees this logo, he must say to himself: ‘This is PlayStation’. With more than 100 million PS4 owners in the world, there is a huge community. We have to meet their expectations, captivate them, and keep them attached to the brand. “
In parallel with the technical characteristics already known of the PlayStation 5, namely the SSD, the 3D audio or the haptic controller, the president reveals that other innovative features still haven’t been announced, while they will represent “big differences“ :
“But you know, there are still other features that the PS5 has that will allow it to stand out from previous consoles. These ‘big differences’ have not yet been announced.”
Source: JeuxActu.com
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Through Tiraxa, Editing jeuxvideo.com
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