The former home of Princess Juliana and Prince Bernhard was not immediately sold to the highest bidder. More than 120 companies submitted a zoning plan to a special committee. After a round of elimination, five remained. The project developers were allowed to submit an extensive plan.
In the end, three companies were given the opportunity to make an offer for Paleis Soestdijk. The current owner made an offer of 1.7 million euros, the highest offer of the remaining companies.