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Meta working on a new option Instagram that converts all the videos that are published into ‘reels’, a tool that some users are already having access to.
As confirmed by the company to TechCrunch, lThe social network seeks to promote the ‘reel’ format, which consists of short 15-second videos in which you can make audio edits or apply effects and filters.
With this change, the company founded by Mark Zuckerberg plans to “simplify and improve the video experience” on Instagram, so that other users can discover and share this content, as a spokesperson has pointed out.
As the social network consultant Matt Navarra has advanced through Twitter, the social network now presents a notification by which it warns users that all video publications will be shared as ‘reels’.
this option allows to modify and improve the content with music, effects and editing tools. Furthermore, thanks to this functionality, any user will be able to discover a video and use its original audio to create a ‘reel’ as long as it has been published on a public account.
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Likewise, any other member of the community will be able to create a ‘remix’ with said ‘reel’ and download it. That is, in case the author of this reel does not deactivate this option.
that is, yesIf a user with a public account does not want other users to be able to ‘remix’ their content, they can deactivate this option from the Configuration section. However, these content creators will also have the possibility to deactivate this function individually, in each of the ‘reels’.
On the other hand, for accounts configured as private, the ‘reels’ will only be visible to their followers, and other users who have been denied the follow request will not be able to access them.
For now, It is unknown if Instagram plans to implement this modification soon or how many people are having access to this option, in the testing phase.
From TechCrunch they remember that this new company strategy comes just a few months after Meta revealed that the ‘reels’ now represent more than 20 percent of the time that people spend on the social network.
He also does it days after he started testing a new design of your ‘feed’ to offer the content in full screen, with a style very similar to what TikTok now offers.
