SWANSEA, Wales — in a move that’s sending ripples through the football world, iconic rapper and entrepreneur Snoop Dogg has officially become a “co-owner and investor” in the Welsh soccer club Swansea City. the announcement, made on Thursday, saw the former Premier League club, currently competing in the English second division, refrain from disclosing specific financial terms of the deal.
This latest development casts a significant spotlight on another Welsh team, following the widely publicized journey of Wrexham. Snoop Dogg, a vocal football enthusiast, expressed his excitement about this new venture. “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” he stated in the official announcement. “The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.”
With an notable following of over 88 million on Instagram, Snoop Dogg has already begun engaging with his new club. He recently helped launch the team’s 2025-26 home shirt last weekend and even playfully teased Wrexham owner Ryan Reynolds on social media during the event. The club’s ownership group echoed his enthusiasm, stating, “To borrow a phrase from Snoop’s back catalog, this announcement is the next episode for Swansea city as we seek to create new opportunities to boost the club’s reach and profile.”
This investment also coincides with other significant changes in Swansea City’s ownership.Luka Modric, the celebrated midfielder who recently transferred to AC Milan from Real Madrid, joined Swansea’s ownership group in April, adding another high-profile name to the club’s leadership.
Information from The Associated Press was used in this story.
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