Sneakerness: the Mecca of sneaker culture
Sneakers are part of youth culture. The sneaker scene meets in Oerlikon for the largest sneaker fair in Europe.
Sneakers as far as the eye can see: this is what sneakerness looks like.
Image: Praphat Inpolsook
Hall 622 in Oerlikon hosts one of the biggest events in sneaker culture: Every year, enthusiasts from all over the world gather at Sneakerness in Zurich to discover the latest trends. A stunning array of footwear stretches out before visitors’ eyes while the scent of fresh leather and excited mood fill the air. Early in the morning, people flock to the hall, all in their best outfits, paying particular attention to footwear. The event attracts thousands of visitors including collectors, dealers, designers, artists and fans of sneaker culture.
But Sneakerness is more than just a marketplace. It is a meeting place where people with the same passion come together. Visitors come from all corners of the world to showcase their latest achievements and tell the story behind their shoes. You can hear enthusiastic conversations about the rarity of a particular model, the special colorways or the technological innovations in the sneaker industry.
The variety of exhibitors and brands is impressive. From established names like Nike, Adidas and Puma to emerging streetwear labels and boutique designers, there is a wealth of footwear collections to explore. Each stand presents a unique selection of exclusive retro models and classics that make collectors’ hearts beat faster – you can find them all here. Each table tells its own story, from the Air Jordans that Michael Jordan once wore to the iconic Adidas Superstar that continues to delight generations of sneaker fans to this day.
The Nike Air Force 1 in collaboration with Louis Vuitton is currently one of the most searched shoes online and is currently trading for around 100,000 Fr.
Bild: Justin Lane/EPA via Keystone
A notable feature of sneakerness is the strong presence of sustainable brands. More and more manufacturers rely on environmentally friendly materials, recycling and innovative production processes. From vegan sneakers to shoes made from plastic bottles, the event shows the growing awareness of sustainability in the industry. The trend was enthusiastically received by visitors and illustrates the desire for environmentally friendly consumption options.
The creativity and individuality of the lovers are also clearly visible at the fair. Visitors wear unique outfits that represent different styles and subcultures. Sneaker culture serves as a platform for self-expression, allowing people to express their personality through their footwear choices. This is celebrated with enthusiasm and passion at Sneakerness.
In addition to the physical shoes, the increasing importance of digital innovations in the industry is also becoming clear. Augmented Reality allows visitors to try on and experience models virtually. The integration of technology into culture opens up exciting possibilities and pushes the boundaries of the traditional shopping experience.
The atmosphere is electric. Excitement mounts when a rare shoe hits the market. Collectors and resellers (people who buy new shoes to resell them for a profit) scramble to snag the rarest pieces, while others admire the designs and seek inspiration. You can see the excitement in visitors’ eyes when they find a shoe they’ve always wanted. You could almost say it’s a place where dreams come true.
In addition to trading, there are also music competitions, art exhibitions, workshops and panel discussions. Artists turn boring slippers into canvases and present their unique interpretations. Experts share their knowledge and discuss the latest trends and developments in sneaker culture. It’s an opportunity to learn more about the history of footwear, discover the technologies behind it and gain insight into the future of this fascinating industry.
Sneakerness is a feast for the senses. She embodies the passion, creativity and unique lifestyle that the sneaker world offers. Not only shoes are traded here, but dreams and memories are created. Sneakerness is where this culture lives and breathes.
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2023-05-26 20:22:45
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