Looking to run a bonding campaign for Valentine’s Day? Is Snapchat part of your outreach strategy for the event?
Maybe it should be, according to new knowledge of Snap, about 70% of its users plan celebrate Valentine’s Day this year, with 63% also plan to make Snapchat a part of their celebration.
I mean, that makes a certain sense: after months of restrictions, we are now starting to see a level of relaxation in some parts of the world, and the need for human connection is probably higher than ever. As such, taking a moment to acknowledge those who are important to you, in whatever form, will likely receive more emphasis this year, and on Snapchat specifically, people are looking to celebrate in the most normal way possible.
“Typically, Snapchat users celebrate Valentine’s Day by going out on a date, having a date night at home, or exchanging cards or gifts. Despite all the uncertainties surrounding the pandemic, most expect to stick to similar plans this year. This is especially true in Australia (59%) and Norway (58%), where COVID-19 is pretty much under control. “
And if you plan to take advantage of the Valentine’s Day discussion on Snap, this could help, according to data from Snapchat, the Valentine’s Day discussion peaks in the week leading up to the event, with conversations peaking between 4:00 pm and 8:00 pm on the day.
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You can see the ebbs and flows leading up to the event, which can help in planning your content.
In addition to these ideas, Snapchat has also announced that it is adding a range of Valentine’s Day-themed AR lenses, many of which include Bitmoji avatars of people and / or use their new full-body mapping.
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Snapchat is also adding a new Snap Mini app with freebies Givingli which will allow users to create virtual gifts that they can send to users in the application.
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That will give users a variety of options for participating in the event, while the insights can help marketers plan and strategize on how they can incorporate Snap into linked campaigns.
You can read more information about Vaentine’s Day on Snapchat Here.
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