Perplexity Arrives in Snapchat Chats: AI Answers Coming in 2026
Snap Inc. and Perplexity announced a strategic partnership today,bringing perplexity’s AI-powered conversational search directly into Snapchat. This integration will allow Snapchat users to access clear, sourced, and real-time answers to their questions without ever leaving the app.
The collaboration will see Perplexity’s response engine integrated into Snapchat’s chat interface. Users will be able to ask questions and receive comprehensive answers powered by Perplexity’s AI, enhancing the app’s utility and facts access.
Snapchat anticipates the rollout of this feature in early 2026. The partnership represents the first large-scale integration of an external AI engine within Snapchat.
Snapchat boasts a massive user base,reaching nearly a billion monthly active users globally. Notably, the platform captures over 75% of 13-34 year olds across more than 25 countries, making it a prime location for AI companies seeking to engage younger demographics.
Perplexity will invest $400 million in Snap over the next year, paid in a combination of cash and stock, to facilitate the global rollout of this integration. Revenue generation from this partnership is projected to begin in 2026.
Snap aims to position Snapchat as a leading platform for AI innovation. The company intends to foster a creative and secure habitat where leading AI companies can connect with its extensive global community.
The integration of AI into social media platforms represents a growing trend. As AI technology matures, users increasingly expect seamless access to information and smart assistance within their preferred apps. This partnership between Snap and Perplexity exemplifies this shift, potentially setting a precedent for further AI integrations across social media.
Frequently Asked Questions
What is Perplexity?
Perplexity is an AI-powered conversational search engine that provides clear, sourced answers to user questions.
when will Perplexity be available on Snapchat?
The integration of Perplexity into Snapchat is planned for early 2026.
How much is perplexity paying Snap?
Perplexity will pay Snap $400 million over one year in cash and stock.
What age group does Snapchat primarily reach?
Snapchat reaches over 75% of 13-34 year olds in more than 25 countries.
What is Snap’s goal with this partnership?
snap aims to become a leading platform for AI companies to interact with a global community in a creative and secure way.
