Snapchat invites more than 330 million users to try its new features through a subscription. On Wednesday, the social media company announced the launch of Snapchat Plus, which grants access to “a collection of exclusive, experimental, and pre-release features available on Snapchat.”
The cost is $4 per month, and while the paid tier doesn’t remove the stream of ads you see on the Snap platform, you can at least change the Snapchat logo on your account. The subscription will only be available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates, but there are plans to expand the Snapchat Plus rollout.
In addition to remixing the app icon, users can pin a Snapchat friend to the top of their chat window as “BFF” or see who has re-viewed their stories. To sign up for the subscription, all you have to do is tap on Snapchat Plus on your profile.
Snap has reportedly been testing the paid tier for weeks as an offer for its “most passionate members” and to generate more revenue. The move is reminiscent of what Twitter did when it debuted last year. Twitter Blue, a subscription plan that offers additional features such as B. the ability to undo tweets. It’s unclear what other benefits come with the paid option, but Snapchat encourages users to provide feedback.
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