Just weeks before the release of “Avatar: The Waterway,” Snap and Disney teamed up to create an augmented reality (AR) lens.
The article Snap and Disney are teaming up to promote the next Avatar appeared first on MMAF extension.
Augmented reality to promote virtual reality? To celebrate the highly anticipated novelty Avatar: The Path of WaterDue out in theaters in mid-December, Snap and Disney have teamed up to create a custom augmented reality (AR) lens that turns any Snapchatter into a Na’vi.
“This partnership is yet another demonstration of Snap and Disney’s joint efforts to communicate the magic of great movies through augmented reality. “The two partners explain in a press release.
Basically, every Snapchatter will have a personalized experience as the target uses machine learning, especially generative adversarial neural networks, advanced computer vision technology and 3D graphics to transform Snapchatters in real time! Their mouths, eyes, head shape, hair and skin will all transform lens – with the true blue striped texture of Avatar – as if they came straight from Pandora.
“The lens transforms with Snapchatters as they move and leverage all images locally on the device. The Lens will be available worldwide on November 21st and will be presented as a Snapchat run of the first Lens on December 15th, ahead of the premiere. adds Snapchat.
As a reminder, campaigns in this category that used an augmented reality lens in 2021, in addition to video purchases, saw an average 32% increase in reach.
These augmented reality experiences invite Snapchatters to get to know movie characters, explore new worlds, and experience cinema and storytelling in a more personal and immersive way than ever before.
AR can double attention spans compared to non-AR experiences, leading to better campaign recall and more powerful consumer responses. Brands that have implemented AR experiences are 41% more likely to be taken into consideration by consumers.
The article Snap and Disney are teaming up to promote the next Avatar appeared first on MMAF extension.
Source : https://www.mobilemarketing.fr/snap-et-disney-sass…
