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Smartphone market collapses in Russia

Sales of smartphones in Russia in pieces in April fell by 42% compared with March and by 24% compared to April 2019. Such data are provided by the research company GfK. The decrease in the money market was 50% by March and 29% by April last year, said Anna Shebek, expert on telecommunications products market GfK.

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The drop in sales in monetary terms, according to Shebek, is also due to a decrease in the average price of a smartphone: in March it amounted to 17,770 rubles, in April – 15,250 rubles. At the same time, the closure of offline stores due to the COVID-19 epidemic accelerated the transition of customers to online. If in March, sales on the Internet compared to the same period last year in units increased by 38%, then in April the growth was already more than 70%, GfK estimates.

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