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Signs against racism: Coca-Cola starts advertising boycott

Online networks are suspended for at least 30 days. Unilever also wants to stop advertising on Facebook, Instagram and Twitter.

As a sign against racism, Coca-Cola suspends all advertising on all online networks for at least 30 days. “There is no place for racism in the world and there is no place for racism in social networks,” said CEO James Quincey on Friday. Online networks should show more “transparency and responsibility”, he demanded.

In the meantime, Coca-Cola will review its advertising strategy and “see if any corrections are necessary,” he said. Coca-Cola is one of the most famous brands in the world and spends huge sums of money on advertising.

The British-Dutch consumer goods giant Unilever had previously announced that it would no longer advertise in the online networks Facebook, Instagram and Twitter in the United States until the end of the year due to the US presidential election in November. “The polarized atmosphere places an increased responsibility on brands to build a trustworthy and secure digital ecosystem,” the company wrote on Twitter. The advertising waiver applies immediately.

Unilever’s product range extends from food brands such as Ben and Jerry’s ice cream to personal care brands such as Dove. In the United States, the group is one of the major advertising customers for online networks. However, more and more companies are refraining from advertising on Facebook because, from their point of view, the internet giant is doing too little against hate comments and calls for violence.

(APA / AFP)

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