the October 27, 2020 – Laurie Joanou – Commerce
The company specializing in air conditioning and heat pumps is leaving Villars for Saint-Priest-en-Jarez where Pascal Tardy, its manager, has invested 1 million, in addition to offering new air purification products.
Sicam, an SME of eleven employees, left the 400 m2 premises it rented in Villars in June to acquire 1,600 m2 Saint-Priest-en-Jarez, where a subsidiary of the Casino group used to be located in the past. ‘ve worked 35 years ago, smiles Pascal Tardy. The one who acquired the company launched in the 1950s, Sicam, eleven years ago, invested 1 million in this real estate project which he considers essential in view of its entrepreneurial logic.
One of the peculiarities of the company specializing in air conditioning systems and heat pumps resides in its stock: I think it is essential to have a sufficient stock to be responsive to customers. We have exceeded one million euros in stock.
On a turnover of 2.4 million, this is significant. We have two sales representatives who share France, and a third which develops export activity, with border countries, specifies Pascal Tardy, whose company had lost a customer a few years ago depriving it of its 10%. export activity. A necessity for this manager who claims a drop of nearly 20% of its turnover in 2020. In addition, the company which has a large part of the products of its own brand Windo manufactured in China, has been offering new products for several years. month. Sicam has extended its range to include air purifiers, which it acquires from manufacturers and markets in France.
Products promoted in particular on the web, since a few months ago, the company launched its online sales site. Each year, Pascal Tardy invests 10% of its turnover in the development of its digital strategy and e-commerce.