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Showroom in Berlin remains: Microsoft closes its stores

Microsoft is withdrawing from retail with its 82 own stores worldwide.

The software group announced in Redmond. The shops are to be closed.

Only the stores London, New York, Sydney and near the company’s headquarters in Redmond are said to be “Microsoft Experience Center “are retained, but then no more goods are sold.

How many jobs will be affected by the measures said Microsoft Not. The company announced that retail team members would continue to serve customers from Microsoft offices and offer remote sales, training, and support.


Microsoft had started in 2009, the success of numerous Apple Stores in den USA imitate with a chain of individual retail stores. There were Microsoft products like the Surface calculator or the game console Xbox sold, but also devices from manufacturers such as Dell, HP and Lenovo. In addition, new technologies such as Hololens augmented reality glasses were presented. To the economic success of Apple Stores could Microsoft But stores never come close, also because Microsoft after the Windows Phones ceased to have their own smartphones, while the iPhone drove business in the Apple stores.

72 stores were in the USA, the rest in Canada, Australia and Great Britain. In Germany Microoft was not present with its own shops. The group ‘s showroom in Berlin is from the Austerity measures not affected. Online activities also continue: Microsoft will continue to go to his digital shops Microsoft.com and in shops for Xbox and Windows invest, reaching more than 1.2 billion people in 190 markets every month, the company said.

© dpa-infocom, dpa: 200626-99-579405 / 2 (dpa)

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