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Ago 2022
/ Blog
E-commerce solution Shopify has announced a partnership with YouTube that allows merchants to integrate their online stores with YouTube Shopping.
Shopify and YouTube say the alliance will allow creators and merchants to combine commerce with community to expand the creator economy. Under the agreement, Shopify merchants will be able to sell its entire range of products on YouTube through live streams, videos, and the store tab.
Shopify merchants that integrate YouTube Shopping will have a tab added to their YouTube channel with their entire selection of products, and a shopping shelf added below the videos on demand that will display a curated list of products while the video is playing.
In YouTube live broadcasts, merchants can tag and pin products during the broadcast, while image playback allows consumers to view images while checking out.
YouTube viewers will be able to purchase products while watching live streams or videos. For some US merchants, on-site payment on YouTube will allow consumers to shop without leaving the platform.
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Product details in Shopify’s retail operations systems, such as names, prices, and stock levels, will automatically update on YouTube. The integration will also allow merchants to track live and on-demand video performance directly from their Shopify admin, along with the full view of cross-channel sales.
“We’re excited to partner with Shopify to help creators put their stores in the spotlight of their YouTube communities, who are increasingly coming to them to shop,” said YouTube VP of Shopping David Katz. , it’s a statement.
Now you can also connect your Shopify e-store with Kolsquare, allowing you to create promo codes for your KOL, track performance, and measure ROAS directly in Kolsquare. For more details, Click here.
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