From BET to Billion-Dollar Hotels: The Unstoppable Rise of Sheila Johnson
Sheila Johnson greets ambitious Black women in business-a testament to her resilience, having navigated challenges and consistently built a thriving empire. Her story is one of diversification, intentionality, and a keen understanding of the power of shared experiences.
Johnson’s journey began with a pivotal role in launching black Entertainment Television (BET) alongside her then-husband, Robert L. Johnson. While the network became a cultural cornerstone, her entrepreneurial spirit didn’t stop there. She transitioned her focus, ultimately building Salamander Collection, a luxury hospitality brand renowned for its distinctive approach.
What distinguishes Salamander properties isn’t merely opulent amenities, but a deliberate focus on creating spaces where guests feel genuinely valued and inspired. This philosophy is vividly demonstrated through events like The Family Reunion, an annual culinary festival held at Salamander Middleburg. Returning for its fifth year in August 2025, the festival partners with acclaimed chef Kwame Onwuachi to celebrate Black culinary excellence and showcase the resort’s capabilities. The event has blossomed into a beloved tradition,drawing attendees eager for food,fellowship,and a vibrant community atmosphere.
Strategic expansion has been key to Salamander’s growth. In September 2022, the company partnered with Henderson Park to rebrand the 373-room property formerly known as mandarin Oriental Washington D.C. as Salamander DC. This prime location, situated near the Tidal Basin and the city’s iconic cherry blossoms, firmly positions the brand in the heart of the nation’s capital.
However, hotels represent only one facet of Johnson’s expanding portfolio. She currently serves as vice chairman and partner of Monumental Sports & Entertainment, overseeing the Washington Capitals (NHL), the Washington Wizards (NBA), and the washington Mystics (WNBA). this makes her the only Black woman holding ownership stakes in multiple major professional sports teams, shattering another glass ceiling and solidifying her position as a business leader.
Johnson’s foray into sports wasn’t accidental. Recognizing the lucrative nature of the industry, she understood that, like hospitality and media, sports are fundamentally about creating memorable shared experiences – whether enjoyed courtside or in a countryside resort.Her business acumen consistently centers on bringing people together and delivering unforgettable moments.
The industry has consistently recognized Johnson’s achievements. Salamander Collection was voted #1 Best Luxury Hotel Brand by USA TODAY’s 10Best Readers’ Choice in both 2023 and 2024.She was named one of Hotel Management’s 2018 Influential Women in Hospitality and later received the CEO of the Year award. More importantly, her properties maintain high occupancy rates, events consistently sell out, and the brand continues to expand its reach.
At 76, Sheila Johnson demonstrates no signs of slowing down. Having successfully translated vision into reality across diverse industries, achieved billionaire status, and dedicated herself to philanthropic endeavors, retirement appears far from appealing. she remains focused on her core mission: creating experiences that connect people and forge lasting memories, whether through television, hospitality, or the thrill of a sporting event. Her legacy continues to unfold, inspiring future generations of entrepreneurs.
