“Serie A? Let’s look at the market. In Italy the price doesn’t change”

“Italy is among the countries with the most football fans in the world. So we decided to invest to also offer customers the Champions League for three years. At the moment we have no other announcements planned, but obviously we are always observing the market.” This is what was stated in an interview granted to Milan Finance and Mariangela Marseillecountry manager Italy and Spain for Amazon.

“Review our prices in Italy as in the US? The macro-economic situation is complicated – he adds -. Amazon is a company exposed to inflation of raw materials, increased logistical costs and disruptions to global supply chains. All of this will have an impact. impact on margins, but costs have never been the determining parameter of our pricing policy. The cost of the Prime service depends on the quantity and quality of the services we offer to the customers in which we continue to invest. In the US they have grown a lot in recent years more than the price. In Italy, no announcements have been made with respect to the current 36 euros per year. However, this price is far lower than the added value of our offer which today includes, among other things, free deliveries in 24 hours, Prime Music, Prime Reading and Prime Video with the best Wednesday matches of the Champions League “.

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