“The White Lotus” Linked to Increased Online Searches for Lorazepam
A recent study published in JAMA Health Forum reveals a critically important surge in online searches for the benzodiazepine lorazepam following the release of the third season of the HBO series “The White Lotus.” Researchers at the University of California San Diego analyzed Google search data and found that searches for lorazepam, while stable from January 2022 to February 16, 2025, dramatically increased after the show’s premiere and remained elevated for the subsequent 12 weeks.
The analysis indicated approximately 1.6 million additional searches for lorazepam during this period – nearly double the expected volume. Queries specifically focused on how to obtain lorazepam rose by 64%, representing roughly 30,000 extra searches. Notably, the spike was specific to lorazepam; searches for other benzodiazepines, alprazolam and clonazepam, which were not featured in “The White Lotus,” showed no similar increase.
Experts express concern over this trend,notably given the risks associated with sourcing benzodiazepines online. Dr. Olivia Maynard of the University of Bristol highlighted the prevalence of illicit production of these drugs, frequently enough resulting in incorrect dosages, inconsistent formulations, and the presence of dangerous adulterants. She specifically warned of instances where online purchases have contained nitazenes, potent synthetic opioids that can cause overdose and death.
The study acknowledges it cannot determine whether the searches represent genuine intent to purchase the drug or simply facts-seeking behavior. However, researchers emphasize the potential for harm, especially considering the increasing rates of benzodiazepine prescriptions and the growth of unregulated online pharmacies.
Furthermore, the researchers point out that “The White Lotus” did not depict the dangers of abruptly stopping lorazepam – which can trigger panic attacks, agitation, and seizures – nor the risks of combining it with alcohol.The NHS website cautions that lorazepam can cause dangerously deep sleep and potentially life-threatening breathing difficulties.
The study concludes with a call for the entertainment industry to adopt best practices regarding the portrayal of prescription medications, suggesting the use of health information panels to address viewer curiosity. While acknowledging the potential benefits of incorporating health advice into shows,Professor Harry Sumnall of Liverpool John Moores University emphasized the importance of enforcement against illicit manufacturers and education for prescribers to address over- and inappropriate prescribing practices.
