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Scott’s focus for the 2021 season was, among other things, on expanding the eRIDE collection.
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With 72 different e-models, the eRIDE 2021 collection from multisport provider Scott Sports SA takes a comprehensive approach this year. One thing is certain: whether E-MTB, E-Road, E-Trekking, E-Urban or E-Junior – there should be something for everyone.
The Swiss, who are very sporty in themselves, have a good portion of e-bikes on board for the urban jungle. »E-bikes and urban mobility have been growing segments in recent years. With the Covid-19 pandemic, which affects people all over the world, this growth stepped up sharply, “says the company headquarters in Givisiez.
All of this led to a further diversification of the product portfolio. In other words: this is the only way to meet “the unique and often different expectations” of growing customers. Diversification is the key to success.
Focus on portfolio expansion
The Scott Bike development team has therefore concentrated on expanding its eRIDE segment extensively. This is the only way to find a solution for every requirement as a provider who sees itself as an innovation leader in the industry.
O-Ton Scott: “What sets us apart from others is that we treat every bicycle as a whole system and not just as a collection of individual parts. With more than 70 models in 2021, the eRIDE experience has never been so accessible! «
You can find more information about the Scott eRIDE collection here.
Text: Jo Beckendorff / Scott Sports, Photos: Scott Sports
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