Home » Business » “SberMarketing” opened access for business to its marketing project management system.

“SberMarketing” opened access for business to its marketing project management system.

Users can predict campaign performance, estimate costs and track project status in one window.

SberMarketing (part of the Sber ecosystem) entered the market of IT solutions for business and offered it a service for managing marketing projects Marketing Resource Management (MRM), the company told vc.ru.

It allows you to monitor the annual plan and budget, marketing projects and individual advertising campaigns in one window, as well as receive analytics on them. The solution will also allow to structure the storage of media assets and track irrelevant materials in time, the company noted.


Data in different modules is synchronized, and reports are updated in real time: users can track budget status, goal fulfillment, materials and creative readiness, approval status and team loading. Contractors can be connected to individual modules to track tasks for internal and external teams in one channel and consolidate into a general report.

Example of a cabinet in MRM

SberMarketing

MRM already works in the marketing and communications department of Sberbank. The service will come in handy in marketing teams of ten people or more, where there are tasks to promote several products or manage two or more contractors, the company noted.

SberMarketing will customize the system for the tasks of a particular client, depending on them, the price will also vary. You can apply for a trial version of MRM at website… Among similar solutions for business, the company calls BrandMaker, solutions from SAP.

The company estimates that using an MRM system can increase the effectiveness of marketing campaigns by up to 30% on average without increasing the budget.

“Marketers spend about a third of their working time on approvals. The use of MRM optimizes the processes of approving advertising campaigns, content, budgets and, according to our forecasts, this alone saves about 20% of employees’ time, ”noted in SberMarketing.

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