Realignment of the Pharma Marketing Club Austria board
Vienna (OTS) – Lisa Großmann, MA has been with Sanofi Austria as Customer Engagement & Channel Manager in the General Medicines department since January 2019.
During her four years at Pfizer Austria, she made a significant contribution to the establishment and development of the digital business, where she led the local digital team of the Pfizer Essential Health business unit. Now, in addition to her work at Sanofi Austria, she can also contribute her expertise to the board of the Pharma Marketing Club Austria, to which she was elected in November 2020.
“As a new board member in the PMCA, I would like to break down traditional industry boundaries and establish an exchange platform in which we can discuss solutions for industry-specific marketing challenges”
, disclosed Lisa Grossmann, MA (28) their motivation.
Your supervisor at Sanofi Austria, Roman Resch, MSc, Head of Marketing and Customer Engagement GSA, is pleased about Lisa Großmann’s development step: “Due to her experience in the Austrian pharmaceutical industry and her in-depth knowledge of digital management and target customer marketing, Lisa Großmann can optimally support the PMCA board.”
Via the Pharma Marketing Club Austria
Since its foundation, the Pharma Marketing Club Austria (PMCA) has been a platform with a focus on “Marketing in Healthcare” for agencies, pharmaceutical companies, publishers, service providers and other medical-oriented companies. The PMCA describes itself as a “Network of Knowledge” and has set itself the goal of tracking down developments and trends for the healthcare market and providing impulses, but above all to network the individual market participants. In 2015 the Pharma Marketing Club Austria celebrated its 20th anniversary.
During the general assembly on November 9, 2020, the PMCA board was elected for the 2020-2022 term. The new PMCA President is Dietrich Göller (Head of Marketing at Mylan), who succeeds Elisabeth Keil in this role.
About Sanofi
Sanofi is a global company that supports people with their health challenges. We prevent diseases with our vaccines. We relieve their pain and suffering with innovative medicines. We care for people with rare diseases as well as millions of people with chronic diseases.
With more than 100,000 employees in 100 countries worldwide, we translate scientific innovation into medical progress.
Sanofi, Empowering Life.
Inquiries & contact:
Mag. Bettina Resl
Country Head Public Affairs, Patient Advocacy & Communication
t: +43 1 801 85 1113
bettina.resl@sanofi.com
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