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Salto: the “extra” online streaming service this fall

Salto will open its doors at the start of September, according to information from Challenges. This co-owned and co-owned streaming offer by TF1, France Télévisions and M6 is presented as a sort of replay maxi-service which will allow viewers to watch all the episodes of a series, instead of a handful on MYTF1, France.tv or M6Play (depending on the programs watched, the design of the platform will also take on that of the broadcaster).

On the other hand, stream broadcasts such as tele-hooks will be excluded from the catalog, for a simple reason: their viewing value is low. Salto, which will offer its catalog in ten or twelve “universes” depending on the major communities of interest, will mainly offer French content from the channels of the three participating groups.

Other channels will be able to join the bandwagon: Arte seems to be a fairly natural partner, while Altice (BFM TV, RMC Découvertes, RMC Story …) is also in the loop. If Salto’s adventure were to be successful, the participants’ catch-up services would disappear – which would be quite surprising given the investment of each other in their own taps, but sacrifices are undoubtedly necessary if we want to see a French offer emerge amidst the big American fish.

The service will have its own budget to buy fresh programs and with an exclusive period. The investment required to develop and launch Salto is estimated at 120 million euros over three years. The envelope is divided by the number of partners, said Delphine Ernotte, the patron of France Télés, before the Cultural Affairs Committee of the National Assembly.

For the public audiovisual group, the Salto operation will therefore represent around 40 million euros, including ” 0 euro fee “As the president assured in seeking an extension of her term. A detail that is important due to the unprecedented public-private linkage in the audiovisual sector, such as the recounts Numerama.

Salto is presented as a platform ” extra “By Delphine Ernotte, it will be a” complement And not as comprehensive and rich as Netflix. And for good reason: the service will not have a free hand due to the limitations imposed by the regulator (read: SALTO: green light for the “French Netflix”… subject to conditions).

The platform will not be able to broadcast flagship programs like Cash Investigation or More beautiful life ; 40% of the proposed content will come from partners, the rest will have to come from purchases; Salto will not be available on operator boxes, only via applications. This is a challenge for a service that will have to prove itself in the face of behemoths like Netflix and Disney + whose launch in France is scheduled for late March.

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