“Sake Viva!”: Japan launches a marketing campaign to stimulate young individuals to consume additional liquor

The young era of Japanese now consume a lot less alcoholic beverages than their parents, and hence the govt loses some of the tax earnings. Revenues from the alcohol tax have also reduced more than the years. In accordance to the newspaper The Japan Times in 1980 they represented 5 per cent of total earnings, in 2020 only 1.7 for every cent.

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