According to the announcement, RTL boss Thomas Rabe promises a high reach and the possibility of combining linear television with digital advertising.
(Photo: dpa)
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Luxembourg, Cologne To strengthen the business with targeted advertising on European television, the RTL Group wants to set up a joint venture with the US advertising specialist Amobee. The new company with the name Techalliance should combine the offer of Amobee and the RTL subsidiary Smartclip, announced RTL on Thursday in Luxembourg. If the authorities approve the project, the marketing and service company will start in the first quarter of 2022.
The Techalliance wants to give European television stations and streaming services the opportunity to broadcast advertisements to viewers in a more targeted manner. According to the announcement, RTL boss Thomas Rabe promises a high reach and the possibility of combining linear television with digital advertising.
According to the information, it is expected for Germany alone that so-called addressable TV advertising will grow to more than 500 million euros in sales by 2025. RTL Deutschland wants to claim more than 200 million euros of this, although the company was less than 15 million euros last year.
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