Quebec Youth Foundations Unite for National Awareness Campaign
Montreal – may 9, 2024 – A coalition of Quebec youth foundations has launched its first-ever national awareness campaign.The initiative, spearheaded by the Regroupement des fondations pour la protection de la jeunesse du Québec (RFPJQ), seeks to highlight the stories and needs of young people supported by the Direction de la protection de la jeunesse (DPJ). The campaign seeks to challenge existing stereotypes and promote the vital work of these organizations. This effort, developed by Rouge marketing, underscores the importance of community support for vulnerable youth; read on to learn more about how you can help.
Quebec Youth Foundations Unite for National Awareness Campaign
Montreal-The Regroupement des fondations pour la protection de la jeunesse du Québec (RFPJQ),a coalition of youth protection foundations in quebec,has launched its first-ever national awareness campaign. The initiative, developed by Rouge marketing, seeks to highlight the realities faced by young people under the care of the Direction de la protection de la jeunesse (DPJ), Quebec’s youth protection services.
Campaign Aims to Break Preconceived Notions
The campaign, themed C’est tout sauf un jeu d’enfant
(It’s anything but child’s play), employs a striking visual signature and a deeply human message. It underscores that behind every young person in care lies a story of courage,wounds,and hope,and that every act of solidarity can alter a destiny.
According to Kim Parent, director general of Rouge marketing, the goal is to challenge existing stereotypes.
We have voulu briser les idées préconçues. La campagne propose un regard sincère, respectueux et mobilisateur.
Kim Parent,director general of Rouge marketing
Extensive Media Outreach
The campaign is being rolled out across major media platforms,including La Presse,Radio-Canada,Postmedia,and Les Affaires,and also on social media. This extensive outreach aims to raise awareness, mobilize support, and promote the vital contributions of youth foundations throughout Quebec.
RFPJQ Member Foundations
The RFPJQ comprises 12 regional foundations:
- Fondation du Center jeunesse du Bas-Saint-Laurent
- Fondation de la santé et des services sociaux de Manicouagan
- Fondation du Centre Jeunesse de Québec
- Fondation Jeunesse Mauricie et Centre-du-Québec
- Fondation Jeunesse du CISSS de Chaudière-Appalaches
- fondation du Centre Jeunesse de l’Estrie
- Fondation Claude-Édouard Hétu
- fondation du Centre jeunesse des Laurentides
- Fondation du Centre jeunesse de Laval
- Fondation du Centre Jeunesse de la Montérégie
- batshaw Youth and Family Centres Foundation
- Fondation pour l’enfance et la jeunesse
Funding Critical Projects
These foundations fund projects that are not covered by government programs,including:
- Aid to autonomy
- Mental health support
- sports and cultural activities
- Temporary housing
- Return to education programs
These initiatives are concrete levers for promoting equal opportunities and preventing exclusion.
A Mission for a Better Future
This joint campaign marks a pivotal moment in recognizing the role of youth foundations. It reflects a shared commitment to strengthening social solidarity around these young people and reinforcing the collective duty to provide them with an equal chance to succeed.
Frequently asked Questions
- What is the RFPJQ?
- The Regroupement des fondations pour la protection de la jeunesse du Québec is a group of 12 regional foundations supporting youth protection in Quebec.
- What is the goal of the campaign?
- The campaign aims to raise awareness about the realities of young people under the care of the DPJ and promote the work of youth foundations.
- How can I contribute?
- Visit www.aidonslesjeunes.com to learn more and contribute to the campaign.
