Because the company – like dm or Müller – removed testers in the perfume compartments, “this has an impact on sales”.
Sales in this product category are declining. The same applies to photos that can be printed in the branches. Because the devices have been deactivated due to the applicable hygiene measures, Rossmann does not make any money with them.
Rossmann was the first retailer to abolish customer discounts. That also affects the income. “We also notice that we have severely restricted prospectus advertising with special offers,” says Roßmann. There is also a lack of customers who travel to Germany in the border areas to shop here. –
In the meantime, a quarter of the branches at Rossmann would make “significantly less sales than in the previous year”. In total, Rossmann operates almost 2,200 branches in Germany alone.
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