The gesture went around the planet. We do not want to talk about the double scored by Cristiano Ronaldo the day before yesterday against Hungary (3-0), whether it is his penalty or his victorious dribble on the Magyar goalkeeper. But the way he removed the Coca-Cola bottles in front of him before the press conference started. A gesture hailed by many, who have made it a symbol of healthy living in their fight against junk food.
Avoid any form of recurrence
The media specializing in finance even assured that after Ronaldo’s gesture, the action of Coca-Cola had lost 1.6% on the stock market, which had lost 2 billion euros to the American company. A straw for her whose value is over 200 billion but a significant drop all the same. Which could cost UEFA dearly and, in turn, CR7.
Quoted by Marca, Cinto Arjam, founder of CA Sports Marketing, explains that UEFA cannot let this gesture pass. Because Paul Pogba saw fit to do the same with a bottle of beer yesterday after France-Germany, on the pretext that alcohol is prohibited in his religion. If all the players start to do the same according to their convictions, the sponsors will turn away from the continental body. The latter therefore has no choice but to severely punish Ronaldo or even Pogba so that there is no recurrence.
“How is UEFA going to sell the sponsorship to Coca-Cola for the next European Championship if the players are allowed to remove them and nothing happens? Who is going to buy it? The value becomes zero.” https://t.co/T9cbuqtrVw
– BRAND (@marca) June 16, 2021
Financial sanction for CR7 after Cocagate?
UEFA could financially sanction Cristiano Ronaldo for having bad publicity to one of his sponsors, in this case Coca-Cola.
