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Rolex, five letters that represent luxury, resistance, prestige and precision

It has for years adorned the dolls of celebrities from the world of arts, sports, prominent business people and those who know how to appreciate the best. The brand has become a symbol of success, which makes it perfect for gifts in special moments, having great value, both material and sentimental. Many of these watches have passed from one generation to another, revaluing their status over time.

History of a leading brand

This world-leading watchmaking company began its history at the beginning of the last century, with Hans Wilsdorf, who created a company in London that was committed to offering high-precision wristwatches, which was rare at the time, when the most the usual ones were pocket-sized ones.

In 1910, Wilsdorf christened his creations Rolex, a five-letter name that was easy to pronounce anywhere in the world and perfectly suited to every watch face. A well thought out proposal that has become synonymous with prestige, precision and resistance. That same year it received its first official certification as the “Official Watch Rating Center” of Bern.

In 1914, the Kew Observatory in England gave a Rolex the World Class ‘A’ certificate. In 1919 he moved to Geneva to officially register the brand as Rolex SA. Seven years later the clock was created Oyster, first hermetically sealed watch capable of resisting the ingress of dust and water, as well as being the first watch to be submerged at great depths. In the 1930s, everything was revolutionized with the automatic watch system.

Since its appearance on the world market, the company has registered more than 400 patents and has innovated in the field of precision, resistance and protection, as far as watchmaking is concerned.

Persistent brand

Rolex has been associated with sports and exploration activities since its inception. During its more than 100 years of existence, the watch Rolex has been present in the exploits of climbers and divers, from the highest point in the world to the depths of the Ocean. In addition to being a symbol of prestige and precision in golf, motor racing, tennis, sailing and horse racing competitions.

His innovation has been present in advances in culture, cinema and the arts. Roger Federer, Jame Cameron, Chris Evert, Sir Jackie Stewart, Sofia Vergara, Garbiñe Muguruza, Tiger Woods, are among the celebrities who wear their Rolexes with pride, and they have told how this watch has had a great meaning for them as part of your achievements and successes.

Certified quality

Those who want to have one of these jewels of watchmaking should have the foresight to acquire them only from official dealers who can certify that it is an authentic Rolex. Each piece is created with top quality materials and assembled under strict controls and high standards.

The catalog offers models inspired by scuba diving. They are models like the SeaDweller, hermetic to 1,220 meters, and the Deepsea, which is hermetic to a depth of 3,900 meters. Ultra-tough, they feature a 60-minute graduated rotating bezel, making it easy to see dive time. Do not forget that when you are diving, being able to measure time is essential.

There are varied models, such as the Oyster Perpetual watch in its different versions and others such as the Sky models.Dweller, Day Date, Milgauss, Cosmograph Daytona, the classic Air King, or the Pearl Master of high jewelery. Each one is a coveted item of great value.

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