Reliable Specifications, Infinix’s Strategy to Compete in the Indonesian Laptop Market

Jakarta, Selular.ID – The need for laptops in Indonesia is getting higher during the pandemic era in 2021. Because Indonesian people use laptops to carry out routine online activities such as work and study. Based on the latest IDC data, the PC market including desktops, notebooks and workstations in the country grew by 50% YoY in the first half of 2021 with a total of 2.06 million units entering Indonesia compared to the same period in 2020.

Notebooks/laptops remain the driving force for the growth of the PC market for the consumer and commercial segments with a market share of 85% of all PCs with an impressive annual growth of 78% in H1-2021. Stallone Hangewa, Senior Market Analyst, IDC Indonesia revealed that shipments of desktops and notebooks for the consumer market again grew by 22% and 28% respectively during the first semester (H1) 2021. This is because schools are still implementing distance learning, notebooks are still a the device of choice because the use of a webcam is very essential during the teaching and learning process

In the Top 5 PC Vendors in Indonesia for the H1-2021 version of IDC, Asus held on to the top position in the first semester of 2021 with a total market share of 25%. Asus’ commercial segment showed a very impressive growth by recording a growth of 1.141%. This is driven by Chromebook devices for education procurement projects.

Then in the next position occupied by Acer, Lenovo, HP, and Dell. Unfortunately, IDC did not mention the details of the market share gain of each PC vendor during the January to June 2021 period. IDC predicts that in the second semester of 2021 the demand for notebooks will continue to increase, even though face-to-face classes have begun to be reintroduced by schools in several cities in Indonesia.

IDC also explained that the opportunity for the PC market in Indonesia is still wide open. However, the availability of goods is still a question mark for all PC vendors. This could potentially lead to missed opportunities for these opportunities.

Also read: Smartphone Vendors Hit the Laptop Market in Indonesia 2021

In 2021, four smartphone vendors will enliven the homeland laptop industry such as Xiaomi, Infinix, Realme and Itel. Infinix is ​​the pioneer of a smartphone brand that has penetrated the laptop industry in the country by launching its first laptop to Indonesia, the INBook X1 Series in June 2021. Furthermore, Xiaomi is bringing a laptop to Indonesia for the first time, the RedmiBook 15 on July 22, 2021.

Last month, Realme also brought its first laptop, the Realme Book on August 18, 2021. This September, on September 4, it was Infinix’s turn, Itel, to launch its first laptop called Able 1 to Indonesia.

Seeing the tight competition in the laptop market in the country, new players and old players in the laptop industry each have a precise strategy. So can Infinix compete with new players and old players in the laptop industry in the country? Considering that Infinix has not just entered the homeland laptop market and is not included in the Top 5 PC Vendors in Indonesia, the IDC version of H1-2021. Regarding this, the Editor of Selular ID contacted Infinix Indonesia.

“We at Infinix always innovate to provide the best products for consumers. After smartphones that bring the best performance, now we come with the INBook X1 and INBook X1 Pro laptops that are thin but still powerful,” said Infinix Indonesia representative to Selular ID.

Infinix Indonesia believes that with the reliable specifications that the INBook X1 Pro has, it can outperform its competitors.

“The specifications of the INBook X1 Pro are also not kidding. The INBook X1 Pro carries a fast Intel Core i7 processor and is equipped with a 13-hour battery and a 65W Fast Charger. Not to mention the presence of a 100% sRGB 300 nit screen and WiFi 6,” explained the representative of Infinix Indonesia.

INBook X1 Series is available in three variants with different processors. The Infinix INBook X1 Pro is the highest variant of the INBook X1 Series with an Intel Core i7-1065G7 processor which is priced at Rp. 10,999,000.

While the INBook X1 offers two different processors, namely the Intel Core i3-1005G1 and Intel Core i5-1035G1. The Core i5 variant is sold at a price of Rp. 8,799,000. While the X1 with Core i3 is sold for Rp. 6,499,000.

Also read: Infinix Introduces First Laptop in Indonesia

These three INBook X1 Series variants have almost the same specifications. The only difference is the processor.

All three carry a stylish design, thin, light, and supported by tough performance. Just like a series of smartphone products, the laptop line also carries reliable specifications at low selling prices.

All INBook X1 Series models have a 14-inch screen, with an IPS panel type with a maximum resolution of Full HD and capable of displaying 100% sRGB color. These three Infinix laptops have dimensions of 32.3cmx21.9cmx1.63cm and weighs only 1.48kg.

The Infinix InBook X1 series uses an SSD with a capacity of 256 or 512GB, of course, depending on each variant. Specifically, the InBook X1 Pro supports dual band WIFI connectivity and IEEE 801.11ax WIFI.

Also included are USB C, USB 3.0 and USB 2.0 ports, HDMI ports, SD Cards, and headset/microphone jacks on the three variants of the Infinix InBook X1 series. The three variants of the Infinix InBook X1 series laptop are available at Infinix official stores online such as Lazada and retail stores.

Thanks to the reliable specifications of the INBook X1 Pro, Infinix Indonesia said the INBook X1 Pro received a positive response from the public.

“It can be seen from the positive response in several e-commerce. In fact, we will be launching a new laptop series this year. So, just wait,” he said.

Infinix Indonesia will also continue to update its laptop line in terms of specifications, features and other technologies.


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