Red Bull Heir Transfers $1.1 Billion Stake
Geneva – May 29, 2024 – In a significant financial maneuver, Chalerm Yoovidhya, of the Red Bull family, transferred his stake in Red Bull gmbh to Fides Trustees SA in Geneva. The transaction, valued at approximately $1.1 billion, remains shrouded in ambiguity, with the specific intentions behind the massive transfer still unclear. Experts are now evaluating the implications.
Red Bull Heir Transfers $1.1 billion stake to Swiss Trustees
In a significant move within the Red Bull empire, Chalerm Yoovidhya, son of the Thai co-founder Chalo Yoovidhya, has transferred his company participation in Red Bull GmbH to Fides Trustees SA, based in Geneva. The transaction, valued at approximately $1.1 billion, was documented in the austrian commercial register on May 20.
The Recipient: Fides Trustees SA
Fides Trustees SA is a Swiss-based trust company specializing in providing services to wealthy families and individuals with complex asset structures. The firm is known for its expertise in managing and structuring assets, notably during family transitions.
Did You Know?
Trust companies like Fides Trustees SA frequently enough provide services such as estate planning, asset protection, and wealth management, ensuring the smooth transfer of assets across generations.
Unclear Intentions
While the transfer has been confirmed, the ultimate beneficiary and the reasons behind the transaction remain unclear. The commercial register entry did not specify who will economically benefit from the shares or the purpose of the transfer.
According to Bloomberg, the transferred two percent stake is estimated to be worth around $1.1 billion. When contacted, Fides Trustee declined to comment on the specifics but noted on its website that it supports international clients in structuring their assets, especially during family changes.
Silence From Key Players
Neither Red Bull GmbH nor the TCP Group,based in Hong Kong,which still holds 49% of the company’s shares,have responded to media inquiries regarding the transfer.Chalerm Yoovidhya,who co-signed the submission with three Red Bull executives,has also remained silent on the matter.
Since the death of co-founder Dietrich Mateschitz in 2022, the management of Red Bull has been under Austrian leadership.
Pro Tip: understanding Share Transfers
Share transfers can be complex, often involving legal and financial considerations. They can be used for estate planning, tax optimization, or strategic business decisions.
From Jetlag Cure to Global phenomenon
The Red Bull story began in the 1980s through a collaboration between Dietrich Mateschitz and Chalo Yoovidhya.Yoovidhya distributed a tonic-containing drink in Thailand. The pivotal innovation was carbonating the drink and introducing it in Austria in 1987 under the name Red Bull.
Since then, the product has become the world’s leading energy drink brand.
In 2024, Red Bull sold 12.7 billion cans worldwide, generating sales of 11.2 billion euros. Bloomberg estimates the yoovidhya family’s total wealth at approximately $27.9 billion. Mark Mateschitz, son of the Austrian co-founder, holds the remaining 49% of the shares.
The Legacy of Dietrich Mateschitz
Dietrich Mateschitz, who passed away in 2022, was the driving force behind Red Bull’s global success. His vision transformed a niche energy drink into a worldwide phenomenon, sponsoring extreme sports events and building a powerful brand image.
The management of the company has been in austrian hands since the death of the co -founder Dietrich Mateschitz in 2022.
