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Realme Reveals 2022 Target: Have 200 Million New Users and Optimize 5G

TEMPO.CO, Jakarta – President of International Business Unit really, Madhav Sheth, explained the company’s targets and strategies for 2022. “We want to have 200 million new users by 2022, this year as of last August we had 100 million, so we will increase the target next year,” he said in a virtual event ‘Exclusive Session with Madhav Sheth’ on Tuesday, 7 December 2021.

To achieve that, he continued, the strategy that will be carried out is to make realme a brand that is not only known in terms of smartphones, but rather presents a technology ecosystem. So, cell phone will only be the center of the technology to connect other devices.

This is realized through 1+5+T which has meaning, the number 1 means the smartphone is the center; five are supporting devices consisting of True Wireless Stereo (TWS) earphones, wearable devices, Smart TVs, tablets, and laptops; while T stands for Techlife. “We want to focus on those five devices and become an even bigger ecosystem,” said Madhav.

Another strategy, the Indian man added, is about technology 5G. According to him, realme doesn’t want to make 5G just a technology with fast connectivity, but can optimize it through devices with good performance and power saving. “We want to popularize the fifth generation network in Indonesia.”

In addition, Madhav also mentioned that his company has made an investment to make all of its devices compatible with 5G next year. The goal is that everyone in the world, including Indonesia, can enjoy it. “So everything is 5G ready, although the technology is not evenly distributed, but at least everyone can experience 5G technology,” he said again.

Meanwhile, in terms of devices, Madhav said, the Chinese brand will also continue to focus on tech trendsetters and design, which has become its philosophy. Several cellphones were released in Indonesia, including the realme Narzo 20A, the realme 8 series with a 108 MP camera, the realme GT series, and the most affordable 5G phones, and the realme GT Neo 2, including the realme 8A.

Indonesia is the number one market in Southeast Asia, and Southeast Asia is an important market globally. So we will continue to innovate,” said Madhav, adding that in Indonesia, Realme will also increase the number of communities or realme fans, which currently have around 300 thousand people.

Read:
Realme Releases 2 New Cell Phones Under Rp 3 Million Price: C25Y and 8i

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