RBC continues to support Quebecers in a more difficult period to access property. Marie-Soleil Dionaccompanied by her friend Chanel Mingshelps her navigate the buying process by offering her the seasoned advice of mortgage loan advisors at RBC in addition to a generous offer of $3,000 and 55,000 Airplane points. The campaign was, once again, carried out by BBDO Montreal in partnership with Cinelande and its director Jonathan Bensimon.
“In this new advertisement, we highlight the RBC difference in choosing a mortgage. Whether buying a first home or a new property, RBC is proud to offer its clients more than a great mortgage rate with cash and Avion points that make a real difference in customer portfolio. In times of economic uncertainty and a slowdown in the real estate market, it is important to have the right advice and RBC is there to support consumers with tools and its knowledgeable advisors, whatever their project, “adds Marie Pierre MathieuSenior Director, Marketing Quebec at RBC.
Credits:
Client: RBC – Marie-Pierre Mathieu, Kim Pépin-Rioux, Karine Bélanger-Beaudry, Catherine Nickerson
Agency: BBDO Montreal
Producer: Sandra Corbeil
production house / production: CINÉLANDE – Geneviève Sylvestre
Director / DOP: Jonathan Bensimon
Post-Production : POST430
Sound studio : Audio Z – Johan Chacon
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