Gen Z Embraces Unconventional Foods in ‘Fibremaxxing’ Health Trend
LONDON - A new health trend dubbed “fibre-diet-is-the-latest-healthy-eating-trend/” title=”Move over, protein – a high-… diet is the latest …y-eating trend”>fibremaxxing” is gaining traction among Gen Z, with young people increasingly incorporating foods traditionally associated with older generations – like prunes adn chickpeas – into their diets to maximize fibre intake. The movement, fueled by social media platforms like TikTok, centers around the belief that high-fibre diets are key to improved gut health and overall wellbeing.
The surge in interest comes as younger consumers actively seek preventative health measures and personalized nutrition, often bypassing conventional diet fads. Experts say this focus on fibre represents a meaningful shift in dietary priorities, driven by a growing understanding of the gut microbiome’s impact on physical and mental health. This trend is further amplified by apps like the newly launched Zoe app, which utilizes AI to analyze meal photos and provide insights into nutritional value, including fibre content.
Zoe, launched last week, features a plant counter to help users track their weekly intake of 30 different plants, alongside an AI logging tool. Professor Tim Spector of King’s College London,a key figure behind the app,stated: ”This app is the health wake-up call we all need. Our junk-filled food environments are wrecking our health. Now, with the new Zoe app you can see exactly how healthy your food really is and cut through the food industry lies with a single photo.”
Spector further emphasized the importance of gut health, noting that analysis of over 300,000 gut samples has revealed its crucial role in daily wellbeing and longevity. “for years, we’ve shown that your gut microbiome is related to health but we haven’t known how. …Our gut microbiome test is simple but powerful and brings the newest way to measure health. Its science in your pocket, and it will change your life like it did mine.”
the ”fibremaxxing” trend highlights a broader movement towards evidence-based nutrition and a rejection of restrictive dieting, with Gen Z leveraging technology and community-driven platforms to prioritize long-term health. Recipes incorporating fibre-rich ingredients, including chia seeds, are widely shared on social media, demonstrating the trend’s accessibility and growing influence.
