ProSieben was fairly unimpressed by the competition from the jungle finale on Sunday evening. The reason for this is the hot phase of the football season, which, after a somewhat bumpy start, brought the broadcaster consistently double-digit market shares. The magazine “#ranNFLsucht” initially only had 7.1 percent in the target group, but with the first quarter of the game between the San Francisco 49ers and the Philadelphia Eagles from 9 p.m. it was already 10.1 percent.
An average of 1.05 million fans were there at this point before the second quarter increased to 1.12 million. Among 14 to 49 year olds, the market share was now 12.7 percent and about an hour later it was even 13.0 percent. From 11:32 p.m., the last quarter had 710,000 spectators and 12.1 percent. Finally, after midnight, the second game of the evening was really strong, driving the market share up to 27.4 percent – albeit against much more harmless competition.
So while things went well in the evening, things looked much worse for ProSieben during the day. The low point was marked by the “Teamwork” repetition, which achieved only 4.0 percent among 14 to 49 year olds at lunchtime. But “Galileo Stories” and “Galileo X-Plorer” were also very pale the night before with values of 5.6 and 6.6 percent. At this point, Sat.1 was stronger, having scored 10.1 percent the previous evening with “Harry Potter and the Prisoner of Azkaban”. “Ocean’s 8” was also successful in prime time with 9.1 percent and a total of 1.32 million people.
One can also be satisfied with Kabel Eins, where “Welcome to the Reimanns” at 8:15 p.m. had 980,000 viewers and a 5.0 percent market share in the target group. RTLzwei, on the other hand, achieved only 3.9 percent with the feature film “Malavita – The Family”, while “Hot oder Schrott – Celebrity Special” on Vox lost 3.7 percent. The evening before, the fourth episode of “Ingenious thought?! – The inventor check” also disappointed with only 3.9 percent. The most-watched Vox program was already running at 6:10 p.m.: an average of 1.29 million chose “Die Autodoktoren”.
Source for all data in this article: AGF Videoforschung in cooperation with GfK ; videoSCOPE 1.4, market standard: TV
