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Professor of Tec is art director in animated music video

The animator, director and teacher of Tec Guadalajara, Mayrení Senior Seda, together with Hobby Creative Studio participated in the making of the animated music video “RadiateFrom the alternative rock band GloryBots.

The video for this song uses the techniques of 3d animation Y stop motion (with plasticine or latex characters that perform small movements to give the illusion of movement).

Mayrení Senior was an art director and animator stop motion together with Sam Méndez, director of Hobby Creative Studio and Carlos Cruz. This is the second time that the studio has worked with the group GloryBots.

In the first time, they worked on the video for the song “Afterlife”. They did it 3 years ago and in this regard Mayrení commented that it was very enriching see the differences and growth of each of the proposals.

“’Radiate’ was a project much more ambitious. We made adaptations and did what we could with the time and resources available and we are proud of the result“Said the teacher.

Innovative technology

The video required experimentation and learning of new techniques by the entire team, including rear projection and use of the softwareUnreal Engine”.

The animator explained that all the backgrounds were projected on a wall and photographed on the set (scenography), to better integrate light between digital backgrounds and characters from stop motion.

“Hobby is a small studio, but with very talented and hard-working people. We make a great team and we have been able to solve interesting challenges like this video clip ”, express.

“Any experience and completed professional project is a great achievement and learning that enriches me as an artist“Added the professor of Tec Guadalajara.

A teacher at Tec Guadalajara, she was the art director in the animated music video for Glorybots.

Trajectory that he shares with his students

Mayrení teaches classes at Tec in the Bachelor’s degree in Digital Art (LAD) and commented that he enjoys a lot share your experiences with students and wait for them to serve their professional growth.

Senior has participated in various film, advertising and music video productions, including “Olas del Cielo”, “Viva el Rey” and “Inzomnia”, the first feature film stop motion from Mexico.

“I feel a Big responsibility to do my part so that the animation industry continues to grow, since it is still young in Mexico and it is important to increase the quality and add talent in the country.

“For this, it is necessary experienced teachers, even that we continue assets in the middle. The teachers who gave me the most valuable knowledge were the ones who kept creating “, he pointed.

He recommended that students commit to develop your talents and skills from now on and He stressed that constancy, persistence, teamwork and passion are important.

We teachers can only show you the way, how far you go depends totally on how much you want it ”.

Currently, in addition to collaborating with Hobby Creative Studio, co-directs the short film series “Light shades”And is an animator on the film still in production “Saurus City”.

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