Prime Day Deals: Last Chance for Savings

Don’t miss out on deep discounts from Amazon and rival retailers, but be wary of the hype.

As Prime Day 2025 winds down, shoppers have one last chance to score significant savings, especially on audio and visual tech. Discounts are expected to deepen as the event concludes. But, experts urge consumers to shop smart and avoid the gimmicks.

Final Hours: Expect New Deals

Although Prime Day 2025 has been a long affair, analysts believe that Amazon plans to end its sales event with a powerful surge of new deals and enhanced discounts on existing products. To get the best prices, keeping an eye on Amazon and other specialist retailers is highly recommended.

For instance, consider older models if you’re in the market for new wireless headphones. Many outgoing sets, still quite capable, are being offered at substantial discounts. Sony models, in particular, have seen massive price reductions.

The older Sony WH-1000XM5 over-ear headphones are available at Amazon for £249, saving £131. The Sony WF-C700N in-ear earbuds are also on sale for £55, a £45 drop from their original price. Even though they are not the latest models, they are still very capable for most music fans.

Meet the Experts Guiding Your Shopping

Here are the experts helping you navigate Prime Day:

• Alastair Stevenson, editor in chief. With over a decade of journalism experience, Stevenson covers everything from Amazon Echo launches to cybersecurity.
• Andy Madden, a senior member of the editorial team, is a headphone expert, offering advice on premium wireless headphones and affordable earbuds.
• Kashfia Kabir, hi-fi and audio editor, has reviewed stereo amplifiers, turntables, DACs, and speakers for 13 years.
• Tom Parsons, TV & AV Editor, with over 18 years writing about TV, AV, and hi-fi products, Parsons favors OLED TVs and Dolby Atmos speaker packages.
• Lewis Empson, Senior Staff Writer, is a gamer and movie-lover.
• Harry McKerrell, Senior Staff Writer, offers a fresh perspective on audio.
• Robyn Quick, Staff Writer, reviews film and culture.

Beyond Amazon: Specialist Retailers Offer Savings

Savings on hi-fi equipment can often be found at specialist retailers. You may know that many of the deals are at Richer Sounds, Sevenoaks Sound and Vision, and Peter Tyson.

Kashfia Kabir, and Tom Parsons, have compiled lists of top savings from these specialists, often surpassing Amazon’s offers. Before buying, consumers should check these other stores to ensure they get the best available price. Statista data shows that electronics and appliances e-commerce sales are expected to reach $541.70 billion in 2025 (Statista).

LG OLED TV: Choosing Between Models

LG OLED TVs remain popular, especially during sales events like Prime Day. Savings have appeared on the firm’s C-line of TVs. Consider discounts on the five-star, 55-inch LG C5, currently available at Amazon for £1699, $1599.99 in the US, and AU$2920 in Australia.

An impressive discount is available on the predecessor, the LG C4. You can grab the 55-inch LG C4 at Amazon now for a significantly cheaper £859 ($1096.99 in the US). This amounts to a saving of £1240 on its launch price. The C5 offers better peak brightness levels and better color volumes, especially during low light scenes, but its perks don’t justify the huge price difference.

Sony Audio: Headphone and Earbud Deals

Many highly-rated wireless headphones and wireless earbuds come from Sony. Those looking for a set during Prime Day will find many with some form of discount. Deputy editor Andy Madden has provided advice.

Most Sony sets have Prime Day discounts, with the best deals on sets with good reviews. Madden recommends considering these fully reviewed sets most.

Steer Clear of Gimmicks

For every good deal, there are terrible ones. An example is the current discount on Dyson’s wireless headphones.

The Dyson OnTrac is interesting and a strong effort from the British tech firm. But, they are not recommended for serious music fans, even with the current discount, down from £450 to £359 at Amazon. Audio quality should be the priority, and there are better discounted sets available.